TikTok introduces ‘AI-Generated’ Label for Watermarked Third-Party Content


TikTok is enhancing its platform by introducing a notable update regarding the identification of AI-generated content. Previously, TikTok had been employing an “AI-generated” tag for content created within its ecosystem using the platform’s own suite of AI tools.

However, this functionality has now been extended to encompass content originating from external platforms as well. This means that any content marked with the “AI-generated” label on other platforms will retain this designation when uploaded to TikTok.

By doing so, TikTok aims to provide users with greater transparency regarding the nature of the content they encounter, regardless of its origin. It also marks a significant stride in the platform’s commitment to staying abreast of technological advancements and ensuring that users are informed about the provenance of the content they consume.

In its effort to maintain this transparency, TikTok has implemented a detection system capable of identifying metadata tags associated with AI-generated content. Upon uploading images or videos containing such tags, TikTok’s system will automatically recognize them and apply the “AI-generated” label accordingly.

TikTok proudly declares itself as the inaugural social media platform to embrace and support this innovative approach, known as “Content Credentials“.

TikTok has teamed up with Adobe’s Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA) to integrate support for the tagging system developed by Adobe.

This tagging system, developed by Adobe and incorporated into tools like Photoshop and Firefly, has now been extended to TikTok’s platform. By collaborating with these organizations and adopting this tagging system, TikTok aims to enhance transparency and authenticity across its content ecosystem.

TikTok cited that the implementation of Content Credentials support will occur in multiple phases on its platform. Initially, the company will automatically label uploads that already include Content Credentials and are identified as AI-generated.

Following this, TikTok will progress to the next phase, which involves adding tags to content produced using TikTok’s AI effects. These tags will persist even if the content is downloaded and shared on other platforms.